Food Marketing

and

Healthy Lifestyle Brand Strategy

Having experience working with companies ranging in size; starting as small as entrepreneurial start ups in the health food space, to established international enterprises such as Weight Watchers North America, Kara understands the food and health product landscape, as well as how to craft unique messages, to ensure blue oceans in the marketplace are created and captured by her clients as they create their health food branding strategy.

Offering services such as the provision of strategic counsel for the positioning of both specific products, and brands in their entirety, together with advice on valuable nutritional claims, support with packaging and design decisions, as well as recommendations and introductions to companies that can provide valuable alliances or strategic partnerships; Kara goes beyond the norm to see her clients succeed.

With a deep understanding of the Western healthy food consumer, together with an eye for upcoming trends, Kara can help set a health food branding strategy for companies wanting to be at the forefront of the health food industry. Through offering tactical and exciting targeted food marketing initiatives, Kara will ensure her clients are able to appeal to their desired customers on a global scale.

Kara Landau working with her client SunRice to position rice cakes in a new light as a meal option that can be a part of a higher protein diet, rather than solely as a snack food.

Kara Landau working with her client SunRice to position rice cakes in a new light as a meal option that can be a part of a higher protein, gluten free, and clean eating diet, rather than solely as an old or plain snack food.